Reaction of people in UK to US 2016 presidential election

American people vote on the US presidential election at Santa Monica City Hall on November 8, 2016 in Santa Monica, California. (Photos by AFP)

A research firm in the United Kingdom and the only one that correctly predicted the Brexit vote, has projected that the next president of the United States will be Democratic candidate Hillary Clinton.

Qriously, the London-based technology start-up, made the announcement on Tuesday, saying that its prediction for the US presidential election was based on its "in-app polls" covering the seven swing states of Florida, North Carolina, Ohio, Pennsylvania, Arizona, Michigan and Colorado.

The survey was carried out within three days from Friday to Sunday, focusing on party affiliation, demographics and expected turnout.

According to the researchers in Qriously, the firm asked likely voters on their smart phones which candidate they would vote for, without resorting to any historical data traditionally used by election pollsters.

"This means that, if anything, these numbers favor Trump; conventional wisdom suggests that the polls may move a few percentage points towards Clinton, which would make the close races of Pennsylvania, Colorado and North Carolina flip for Clinton. For this reason, we feel quite confident in predicting a Clinton victory on Tuesday," Qriously said in a statement.

"However, Trump’s narrow path to victory through Pennsylvania and North Carolina should worry Democrats; Clinton hasn’t won yet, and winning both toss-ups is still a realistic possibility for Trump," it added.

US Democratic presidential nominee Hillary Clinton arrives to address supporters at a rally at the Grand Valley State University Fieldhouse on November 7, 2016 in Allendale, Michigan.

Founded in 2010, Qriously, was the only research company to accurately predict the outcome of the June 23 referendum favoring Britain’s leaving of the European Union.

The firm has access to more than 50,000 smart phone applications and 1.2 billion smart phone users.

About 140 million Americans out of an eligible population of 220 million were expected to vote across the 50 states by the end of Election Day on Tuesday.

Trump's triumph bears negative impact on UK investment

A recent poll also shows that most financial advisers in the United Kingdom think that a Trump victory would negatively affect investment in the country.

The poll conducted by the Opinium Research agency said that a total of 80 percent of British experts forecast negative consequences of the New York businessman’s victory for investments, while only 16 percent of them believed that US Democratic nominee Hillary Clinton’s victory would have the same effect.

US Republican presidential nominee Donald Trump speaks during a rally on November 7, 2016 in Manchester, New Hampshire.

"In what is becoming an increasing turbulent race for the White House, the general consensus among UK financial advisers is that they would rather see Hillary as the incumbent US President,” said James Endersby, the managing director of the research firm.

“Increased market volatility and a weakening pound following Brexit will certainly have framed financial advisers’ concerns, having seen all too recently the impact of a controversial election result," he added.

Only 4 percent of respondents to the poll said that Trump’s victory would have a positive impact on British markets.