World's largest beach clean-up clears mounds of debris

The Versova Resident Volunteers led the world's largest beach clean-up at Mumbai's Versova Beach. Photo / Washington Post, United Nations Environment Programme
What began as a small group of concerned citizens taking action has spiralled into the largest beach clean-up effort in the world.
In less than a year, it's cleared four million pounds of debris from the shoreline bordering India's most populous city.
The clean-up effort focuses on Versova Beach, a 2.5km strip of coastline in western Mumbai facing the Arabian Sea.
Historically noted for its prevalent fishing culture, the area has more recently become known for the vast amounts of garbage littering its sandy shore. But now, an ongoing initiative spearheaded by residents of Versova is making steady progress at cleaning up the shoreline.
The effort kicked off last October when 33-year-old lawyer and Versova resident Afroz Shah first took it upon himself to start clearing the beach.

Instead of telling himself it was the government's job to deal with the problem, Shah contacted his 84-year-old friend and neighbour Harbanash Mathur."I already had an inclination to protect the environment, and then one fine day I saw huge patches of plastic and filth on the beach from my balcony," Shah told the Washington Post. "The amount of plastic on the beach had to be seen to be believed. It was a horrendous and disturbing sight."
Mathur "instantly agreed to join issues with me and help in the cleaning," Shah said. "That's how the journey began. The first cleanup was done by me and Mr Mathur alone."
It wasn't long before others began joining in. Through word of mouth and social media, other citizens gradually began to join the cause. There are currently about 200 volunteers, altogether, according to Shah.
Mathur has since died, following a battle with cancer. But his legacy has only continued to grow. Now, the Versova Resident Volunteers, as they've dubbed themselves, meet every weekend to chip away at the vast piles of plastic and other garbage strewn along the beach. And they're making impressive headway. In the 45 weeks since Shah first got started, the volunteers have succeeded in removing more than 4 million pounds of litter from the shore.
Most of it is plastic that's washed in from the ocean, Shah said, but added that some of it is also the result of people littering along the beach. Additionally, several nearby sewer lines carrying sewage out to the ocean also deliver a fair share of plastic on the shore. The volunteers have been known to collect everything from condoms and tobacco pouches to children's school bags.
And they've attracted international attention in the process. Just a few weekends ago, Lewis Pugh - renowned distance swimmer and the United Nations Environment Programme's Patron of the Oceans - visited Mumbai and joined the volunteers on the beach.
As severe as the problem at Versova is, though, it's far from the only beach suffering from a trash problem. Plastic pollution is a growing threat to the world's oceans, and one that's garnering rising concern from marine biologists.
An oft-cited 2015 paper in the journal Science estimated that anywhere from 4.8 to 12.7 million tonnes of plastic waste may have been poured into the ocean in the year 2010 alone. And another recent study suggested that by the year 2050, the amount of plastic in the ocean might outweigh the fish.
All this plastic has manifested itself in some pretty visible ways. It's notorious for entangling or choking marine animals unfortunate enough to mistake it for food, and it's also responsible for monstrosities such as the Great Pacific Garbage Patch - a huge, swirling vortex of marine debris in the North Pacific Ocean.
Especially dangerous in the eyes of marine biologists are microplastics - bits of plastic that have broken down into smaller and smaller pieces over time, some eventually getting so small they can't even be seen with the naked eye. The oceans are teeming with these tiny plastic bits, and scientists believe they're capable of causing all kinds of adverse effects in animals who happen to swallow them.

The mounds of debris at Versova Beach are just one testament to the seriousness of the world's plastic problem. But Shah and his volunteers hope to make a difference by collecting as much plastic as possible while it's still on the shore, before it can be washed back out to sea.
"We are ocean lovers, and our engagement will continue with the beach and ocean till our oceans are clean," he said.
And in a recent statement to the Versova volunteers, UNEP executive director Erik Solheim echoed his sentiments.
"Up to 13 million tonnes of plastic and crazy amounts of other rubbish end up in our oceans every year," he said.
"If you look at the thousands of tobacco pouches or discarded schoolbags washed up here, it is a sad reflection of a society's lack of understanding on the implication of their actions. We are damaging our environment, our food chain and our health in ways that we have not even begun to understand. But each one of us has the power to turn that around. We can stop it at source, in our homes and on our beaches."

Jokpeme Joseph Omode

Jokpeme Joseph Omode stands as a prominent figure in contemporary journalism, embodying the spirit of a multifaceted storyteller who bridges history, poetry, and investigative reporting to champion social progress. As the Editor-in-Chief and CEO of Alexa News Network (Alexa.ng), Omode has transformed a digital platform into a vital voice for governance, education, youth empowerment, entrepreneurship, and sustainable development in Africa. His career, marked by over a decade of experience across media, public relations, brand strategy, and content creation, reflects a relentless commitment to using journalism as a tool for accountability and societal advancement.

Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.

Previous Post Next Post

🔴 Live Scores

Soccer · Basketball · Football · Baseball · Hockey — updates automatically

Loading live scores…
Loading…
Loading scores…

Alexa NG Feed

Latest posts — updates automatically, everything reads right here

Loading…
Loading posts…

Random Posts

News

                     Copyright Notice

All rights reserved. This material, and other digital contents on this website, may not be reproduced, published, rewritten or redistributed in whole or in part without prior express written permission from Alexa News Network Limited. 

نموذج الاتصال